Zaida brings together Eastern traditional methods and Western contemporary design to produce rugs for your floor that are more like artwork than floorcoverings. Respecting their traditional values and skills, Zaida works with Kashmiri craftsmen who produce the finest quality chain-stitch needlework in the world and channel their talents into contemporary and abstract designs, many of which are influenced by the work of European artists. None of the production process takes place in a factory and no children are involved. The craftsmen work within their own homes to produce stunning rugs and striking cushions.
The Zaida Rugs promotion at ACHICA starts at 6.30am Tuesday 7th August and ends at 6.30am Friday 10th August