The original gourmet jellybeans were born in 1976, LA, when a marketing guru and a fourth generation candy maker wanted to create extraordinary true-to-life flavoured jellybeans with natural ingredients. The extra touch that became a signature for the company were jellybeans with flavours cooked into the centre and into the shells using the very best ingredients, creating simply terrific tasting jelly beans. A furore arose when people tasted Jelly Belly jellybeans for the first time with flavours were so unusual and intense. These wonderful jellybeans continue to surprise and delight the bean eating public by leading the way in incredible flavour development. Jelly Belly uses the best, and most times, expensive ingredients because the cost is secondary to the flavour. It was this commitment to excellence and authenticity that led inexorably to the gourmet jellybean.
The Jelly Belly promotion at ACHICA starts at 6.30am Friday 11th May and ends at 6.30am Monday 14th May