A diva dog story

He’s been chauffeur driven in style, has ‘watered the wicket’ at The Oval, done his ‘business’ in front of the Duke of Gloucestershire and even starred in his own Hollywood movie with Jim Dale and Spike Milligan. He, being the Dulux dog of course. And oh how I love a diva dog.

Although Dulux has been making paint for over 70 years, its iconic dog made its debut in the first black and white TV ad back in 1961, and so Dulux is this year celebrating 50 years of its well-groomed charmer.

As of 1 March you can visit the dedicated Dulux dog section of the Dulux site to help celebrate 50 years of the Dulux dog. Get your hands on some commemorative goodies to mark the occasion, including mugs, notebooks, figurines, blanket, dog bowl and even your very own Dulux dog soft toy. And if you fancy getting your hands on a more life-sized version of the Dulux dog that doesn’t need walking (or should I say chauffer driving around) you can enter the monthly competition to win a giant soft toy.

Over the years, different dogs have appeared in the adverts but to ensure they fit the unmistakable look, they’ve all been from a closely related line of pedigree dog. Apart from the first dog, Shepton Dash, all of the Dulux dogs have been breed champions, and five of them have won ‘Best in Show’ prizes. Its current dog, Spud, will soon be out and about all over the country and if you’d like to get his autograph, he might just be coming to a town near you. Details and photos of the communities he’s visiting can be found on the Dulux website.

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The ACHICA Living blog brings you style inspiration from ACHICA.com, the members-only luxury lifestyle store.

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Not yet a member? It’s free to join ACHICA.com to get your daily dose of shopping promotions.

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Emily Peck, Editor

View all posts by Emily Peck, Editor