Sunday Times' Pip McCormac on a fabulously floral trend

Chintz has a lot to answer for. It single-handedly ruined floral prints as if it was some sort of industrial weedkiller instead of a pretty daisy design. Suddenly florals looked fussy, old fashioned and like something you might find in the back of Granny’s bureau. But then teatime made a comeback, and all those old tea sets nestling, well, in the back of Granny’s bureau, suddenly became collectable again. And like a well-tended garden, florals are blooming marvelous and spreading all over the high street in modern shapes and contemporary colours.

So much more interesting than the traditional designs that cropped up in the 1950s, and more organic than Cath Kidston’s pop prints, modern florals provide an instant hit of colour without losing any of their prettiness. The familiarity of the pattern means that no matter how bright you go, it will never look too avant garde, and so is perhaps the least scary way of adding colour to your home. So you’ll get a bit of flower power even if you feel like a shrinking violet.

Marks & Spencer’s new range shows how to fill your house with blooms that don’t need watering (above and below), including the M&S Home Penrose Medium Sofa in Baker Chenille, Fashion Vintage Print Curtains, 3D Large Flower Cushion, La Perla Cushion, Round Button Velvet Cushion and Fashion Vintage Corsage Cushion and Multi Crochet Flower Cushion….

Be a real fashion plate with House of Fraser’s Cleo collection…

Heal’s adds a fluro zing with its range from Osborne and Little…

Berry Red’s pretty patterns will bowl you over…

We’re definitely holding a candle for Whippet Grey’s tea light votives…

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Pip McCormac, Guest Editor

View all posts by Pip McCormac, Guest Editor