Trend spotting…the natural way

Now that the dust has well and truly settled on London Design Festival 2012, it's time to reflect and pick out key trends. One trend we spotted is towards understated design using natural materials. It’s a combination of the ongoing Scandinavian influence, and the recession making us turn towards solid, well-made things that we feel we can trust. We can invest in a few key design pieces and authenticity has never been more important.

The quintessentially Danish wood burning stove brand Morso (pictured above) shows us how it’s done.

Inspired by workbenches in Norweigan wood workshops, Caroline Olsson’s Turn Lights are made from birch and hand blown glass.

Lars Beller Fjetland designed Re-turned, a series of little wooden birds, to make use of wood left over from the furniture industry.

Piet Hein Eek’s wallpaper is uncannily realistic and provides an easy way to incorporate the reclaimed wood look into your home without having to get involved in sandpaper and rusty nails.

Leather is a really luxurious material to use in interiors and Limited Edition has created a truly sumptuous hand stitched rug using offcuts of the leather industry.

Benjamin Hubert even went as far as showcasing the materials his products are made of in his recent stand at London Design Festival’s Tramshed, entitled “construction”.

Paul Case’s products are all made using locally sourced wood and waste is recycled as horse bedding at a local stable and as firewood for his home.

No trend report on natural materials would be complete without some linen – in this case from the Canvas Home Store in New York.

And lastly, at nearby Ochre, even the front door is embracing the trend for rustic natural materials in their raw state.

For natural wood furniture, check out Baytree Interiors at ACHICA, which will look good in any home. 


For beautiful furniture, accessories and daily design ideas for your home and lifestyle,
shop at ACHICA.

Katie Treggiden, Guest Editor

View all posts by Katie Treggiden, Guest Editor