Ever since the first knomo range of bags were launched at Selfridges five years ago, I couldn't help but wonder what the name knomo actually means? "We often get asked this question,' say knomo. 'The name is formed from the words “knowledge” and “mobility”. We've always been a little embarrassed by these words as they sound rather serious and lack the passion and personality that goes into every knomo bag, but at the end of the day it's who we are. Life is moving fast. Every day is different - somedays you're working from home, somedays from the office, so your bag is not only your companion, it's your office.'
The photography from the latest range is rather wonderful and pays tribute to London city with photos taken in Primrose Hill, Notting Hill, Southbank and Covent Garden...
When in 2004 three friends were climbing the corporate ladder and wondering why the bags of the day were wearing them down – neither keeping pace with technology nor playing well with their clothes – they set out to make one; the perfect bag. Not just stylish and practical but covetable and multi-functional – a business partner and a friend for life. As well as in Selfridges, you can now find knomo designs in 500 stores in 22 countries, holding its own with every detail, stitch, and space.
Its bags and accessories, such as iPad and iPhone covers, are made in the west end of London from leathers in rich and vibrant colours, sourced from tanneries around the world. knomo believes that by investing in a knomo bag that's made out of high quality and durable materials, you'll "be committing to a long term relationship that's likely to be far more environmentally responsible than countless short flings with cheap wannabees." knomo believes that a great bag not only carries your possessions safely and gets admiring glances, it lifts your spirits and helps create special days...here here.
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Emily Peck, Editor
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