Keith Brymer Jones and the potters making pottery cool

From his studio in Whitstable, Keith Brymer Jones is the pioneer of pottery-cool. Here, he hand-designs his famous range of tableware – a coordinated collection that combines simple shaping with retro typography and playful imprinted words. A new wave of pottery, he's spearheaded this fresh new look that banishes the days of gaudy and decorative designs, in favour of more pure shapes with a visible fluidity that work to complement the contemporary home.

Jones' inspiration comes from everywhere – buildings people and even landscapes. His now-famous Word range was not just inspired by a need for style. Jones' dyslexia means he's more interested in the shape of a word, focusing more on form and symmetry instead of the statement itself.products
Keith Brymer Jones 'butter' Butter Dish £15.50 ACHICA £23.00 RRPKeith Brymer Jones 'yours/mine set' Mini Mug £12.50 ACHICA £19.00 RRP |Keith Brymer Jones 'tea' Extra Large Teapot £38.00 ACHICA £55.00 RRP

As co-judge of The Great British Pottery Throw Down, Jones' expertise join in the search for the nation's next top potter. The show sees the competitors take to the wheel to deliver a mix of classic designs and more unusual items for each challenge. From a traditional glazed dinner sets to clay cones, the eclectic bunch break stereotypes and tradition with a range of ages and backgrounds.

This new trend for pottery reflects a more natural aesthetic, with paired back designs that really show the beauty of the craft to bring an artisanal quality to your décor. Elegant and unspoiled, opt for a mix of classic glazed pieces and pottery that shows the raw clay.

Keith Brymer Jones 'voila' Bucket Mug £8.00 ACHICA £11.50 RRPKeith Brymer Jones Tea Tidy £7.75 ACHICA£11.50 RRPKeith Brymer Jones Alphabet Mug, K £7.75 ACHICA £11.50 RRP

Pottery is a great way to add warmth to contemporary schemes. Whether your interior is Scandi-style, minimalist or a more classic look, a cluster of pots and vases can add colour and texture to any home. For the best effect, collect a mix of vintage, second-hand and new items and layer your arrangement with earthernware, stone and clay pieces that are colourful, plain, speckled, raw or glazed.

Discover Keith Brymer Jones at ACHICA now.

[Image Credits: Ketih Brymer Jones; The Future Kept]

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Minè Miralay

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