Birthdays, charity cake sales, or simply just because you fancy - all great excuses to don an apron and get baking. The Great British Bakeware collection from George Wilkinson can always be trusted when there’s victoria sponge or a banana loaf in the balance. It is designed to perform and built to last. Each piece conveys the brand’s excellence and innovation in bakeware manufacturing and is covered in an exclusive long-life, non-stick coating. Whether it’s cupcakes, muffins, tarts or breads on the menu, we’ve the bakeware here to fit the bill.