Label Label was founded based on two observations: Many children like to play with the labels of their toys and children also become very relaxed while cuddling a blankie. The brand set about developing a comforting towelling square with a difference. Instead of the norm of just one label, these would be edged with multiple colourful and pictorial labels. The basic material of the items is terry, a 100% natural material that is soft for your baby and can also be washed easily. The labels are secured strongly enough that cannot be removed by even the strongest child. Friendly animals, car and cot toys, and the blankies themselves, all with their colourful array of labels attached, will make for happy babies at home and out and about.