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London Kiddy

A British children’s designer fashion brand, London Kiddy was founded by Edward Jiang in 2009. It creates unique, elegant, stylish designs for children from newborn up to 12 years, using high quality, comfortable fabrics. Wanting to offer their daughter the best of everything, Edward and his wife were disappointed by the limited selection of beautifully designed clothes in fine fabrics with superior finishing details available for children. London Kiddy was created to meet this need. Its designs are inspired by classic British style and contemporary design in children’s clothing, conveying the cultural mix that is Britain and British fashion today.
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