Sometimes all we want for our kids is bold, simple, comfortable and stylish clothing, just like the childrenswear by Toby Tiger. Established in 1998 by designer Zoë Mellor, Toby Tiger takes its name from her son. Zoë trained in Fashion and Knitwear and is also the best selling author of 10 children's knitwear books. Her vision for the company grew from wanting children to able to dress as children, and Toby Tiger creates garments that are cool enough to stand out from the crowd yet affordable enough for every day. Named in Drapers Record Indicator as one of the top five kids' t-shirt brands and loved by celebrities such as Gwyneth Paltrow and Catherine Zeta Jones, Toby Tiger is certainly a kidswear brand to take notice of.