Lifelike & Lovable is the adorable, oversized, plush toy range from Melissa & Doug, one of America’s leading designers and manufacturers of children’s toys. Started in 1988, the company has gone from strength to strength, producing a vast array of toys and playthings. This promotion is teeming with larger-than-life plush toys. Turn your child’s playroom into a jungle with a two metre long plush lion or give them the dog they’ve always wished for without the mess and responsibility. Each toy is made from top quality plush to create the softest fur, and a flexible internal wire frame so your new animal friend can sit up or stand tall on its own.