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aden + anais

Swaddling’s ability to soothe and calm babies has been known to mothers around the world for countless generations, and today we have proof that swaddling is one of the most gentle, effective and beneficial practices for mothers and their children. The founder of aden + anais discovered that swaddling babies in gentle muslin allowed even the fussiest of babies to sleep comfortably and peacefully, and the act of swaddling seemed to build a bond between mothers and babies. aden + anais brings the legacy of muslin together with fashion forward design to create products that are as stylish as they are useful and as simple as they are beautiful. Its team believes in muslin - the way it looks, feels and works - to improve the lives of babies and mothers the world over.
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