ACHICA > Ursula Hitz
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Ursula Hitz is an artist and designer. She was born in rural Switzerland and has cultivated diverse talents in typography, graphics and cheese-making. Since moving to London a decade ago, Ursula’s work has focused on location and place. She meticulously creates typographic maps of the world’s best-known cities, and is interested in the way that letters capture not only the dimensions of a place, but its personality too. Why the passion for place names? ‘I love becoming fixated on their intricacies, before taking a step back and seeing a bigger structure evolve’, she explains. ‘Unlike regular maps, mine don’t focus on streets or buildings. Instead, they build an organic texture of words that grow from the centre – in the way that most cities have grown’.